COLOR CONSCIOUSNESS
The effects of color are often underestimated. We respond to color in both a conscious and an unconscious way. Color holds power. When there’s a house or architectural product that calls to us but we can’t put a finger on why—it’s likely the color. In fact, psychologists say over 50 percent of our initial reactions involve color. Now we even know which colors evoke which mood. Here’s a short primer for you to explore colors and the moods that they inspire:
Yellow
Yellow produces two opposing moods—happiness and anxiety. Initially, yellow produces joy and hope but if you’re surrounded by yellow for too long it may increase irritability. Because of this yellow may not be the color choice you room in which you spend enormous amount of time. Anxious yellow can be hushed by harmonizing it with other colors.
Purple
Like yellow, purple evokes bipolar moods of relaxation and stimulation. Purple is favored by creative-types because it stimulates the imagination and creativity. Purple works well in many space types. Day-dreamy purple is an excellent choice for an artist’s studio. Lavender has been a longstanding favorite color for little girls’ rooms and Tweeners. Elegant, regal purple is also a perfect choice for adult spaces. Purple hues like lilac and deep eggplant are becoming more and more popular city apartments and country homes with sophisticated interiors.
Red
Most of us know that the color red raises strong emotions. Though red is associated with feelings of love, comfort, and sometimes anger (“seeing red”)—overall it creates feelings of strong excitement and intensity. Red is the most dynamic color on the spectrum. Red’s intensity can be overwhelming at times so it may be best reserved as an accent color.
Blue
“Cool blue” has a reputation as a chill-out color for good reason. Above all colors, scientists have found that blue actually produces a calming physiological effect in humans. So, if you have a room reserved for lounging and relaxation consider a soft sky or Cloisonne Blue. Blue also works really well in small spaces, bedrooms, and hallways. Though it seems to be a psychological contrast, studies show that not only are people more relaxed in blue rooms they are also more productive. So blue may also be an ideal color choice for an office space.
More on colors and the feelings they evoke next week…
